Growth & content marketing/Munich/Available now

Semen
Gubenov

Business Administration student at LMU Munich, second year. Since 2025 I run growth marketing for a Munich language school — creative, targeting, budget and reporting, end to end.

I measure the work in course sign-ups.

semen.gubenov@gmail.com +49 177 2270211 semen-gubenov.de LinkedIn
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Paid socialShort-form videoConversion funnelsGoogle AdsA/B testingKPI reportingAudience research
56K

Instagram followers, from 300 in under 12 months

130K

Facebook followers, from 3,000

55K

TikTok followers, built from zero

20

Course sign-ups in the funnel's first week

I build the whole loop — creative, targeting, budget, reporting — and keep pulling the levers until the numbers move. Currently studying in Munich and working up to 20 hours a week, available immediately.

GrowthContentFunnelsGrowthContentFunnels
Sign-upsSign-upsSign-upsSign-ups

Experience

Aug 2025 — now

ASL Sprachenschule München

Munich, Germany

Social Media Manager

  • Built the language-assessment funnel that brought 20 course sign-ups in its first week.
  • Grew course enrollment from 6 to 9 students through targeted advertising campaigns.
  • Own end-to-end content for Instagram, Facebook and TikTok: research, concepts, editing, publishing, weekly performance analysis.
  • Produce 20+ short-form videos and Canva assets a month with German and English subtitles.
  • Track reach, engagement, CTR, CPC and spend; test creatives, formats and targeting, and turn findings into concrete follow-up tests.

Sep 2024 — Aug 2025

Serendipity Life GmbH

Munich, Germany

Operations & Childcare Assistant

  • Ran daily operations across 9 holiday camps of ~90 children each, as day manager for groups of 50–60.
  • Coordinated schedules, participant lists and short-notice changes; kept parents, partners and internal teams informed.

Projects

2026 · Website & funnel

ASL Language Assessment

A multilingual assessment site that identifies a visitor's language level and recommends a course — 5 CEFR levels, 30 questions each, plus a full placement test. 20 sign-ups in week one.

semen-gubenov.de/language-test
2026 · Portfolio & case study

Personal Marketing Portfolio

The ASL work written up as a case study: campaign structure, creative approach, and what actually moved sign-ups.

semen-gubenov.de

Education

Oct 2025 — now

B.Sc. Business Administration

LMU Munich · 3rd semester

Sep 2024 — Jun 2025

Studienkolleg Munich

Economics track · final grade 1.6

Skills & tools

Paid social SEA / Google Ads Campaign planning Audience research A/B testing Conversion funnels KPI reporting Competitor research Short-form video Copywriting Canva CapCut Meta Ads Manager Meta Business Suite HubSpot Excel Instagram Insights TikTok Analytics

Russian

Native

German

C1 · fluent

English

B2

Open to working student & internship roles

Let's talk ↗
semen.gubenov@gmail.com+49 177 2270211Munich, Germany